Our Services
Customer
Research
Profile your target audiences using rich demographics, psychographics and behavioral data from mobile and online signals.
App & User
Analysis
Examine user engagement and retention across mobile apps to identify patterns, preferences and growth opportunities.
Point‑of‑Interest & Footfall Analysis
Map visitation patterns in physical locations to understand catchment areas, using geolocation data to understand footfall drivers.
Tourist Traffic
Research
Map tourist flows and visitation patterns to optimize marketing and operational decisions for travel and hospitality.
Mobile Advertising
Trends
Track emerging ad formats, channels and competitor activity to stay ahead of the market.
THE PLATFORM
Our Data Marketing (DM) platform is calibrated for digital marketing professionals to enhance their understanding and achieve better results in media buying activities.
It unifies cross‑device signals, partner data and geolocation intelligence.
Built for marketers, it makes audience creation, segmentation and activation simple while scaling effortlessly from one‑off bursts to enterprise campaigns.
With access to over 3.5 billion devices and more than 25,000 audience segments, our device graph provides unparalleled reach and granularity.
Powered by AI‑driven insights, Tekma activates your audiences across major DSPs, ensuring your message reaches the right people wherever they are.
Cross‑device recognition accuracy between 60 % and 90 % demonstrates why device‑based targeting outperforms cookies and delivers better results
Data Collection
We collect data from all available sources including mobile devices, desktops and private databases, using innovative methods to track varying predefined attributes from geographics to demographics, psychographics and more.
Data Processing
Segmentation is the core of our data processing capabilities, enabling us to offer a wide spectrum of analysis from base operators to recency & frequency at segment level, constraint conditions and other complex settings.
Our solutions are compliant with the General Data Protection Regulation (GDPR) applicable in all European Union countries.
AI & DATA EDGE
Tekma’s AI engine delivers real‑time analysis, customizable models and rapid prediction of user behaviour. Our algorithms ingest billions of signals every day to forecast customer actions and optimise campaigns, reducing guesswork and enabling smarter decisions. By using mobile advertising IDs instead of cookies, Tekma achieves cross‑device recognition accuracy in the 60–90 % range while complying with GDPR and IAB standards. Massive datasets power the creation of precise audiences and actionable recommendations.
Amplify Your Reach with
Our Partner Ecosystem
We partner with well‑known DSPs and SSPs to deliver your message to the right people. These collaborations extend your reach across mobile, social, CTV and programmatic channels and provide access to thousands of premium apps and publishers. Our ecosystem ensures quality inventory, brand safety and expanded campaign impact.
01
DSP Integrations
Activate campaigns across top demand‑side platforms.
02
Data Partners
Enrich your audiences with trusted third‑party data sources.
03
Global Reach
Engage customers worldwide through our network of mobile apps and publishers.
SUCCESS STORIES
Retail Growth
Using geolocation targeting and behavioural data, a boutique retailer achieved a dramatic uplift in foot traffic and sales, proving the power of precise audience activation.
— Marketing Director, Boutique Retailer
Tourism Lift
By mapping tourist flows and optimising ad spend across mobile and CTV channels, a travel partner enjoyed record bookings and ROI during the peak season.
— Chief Marketing Officer, Travel & Hospitality Company
App Engagement
Our behavioural insights increased user retention and in‑app engagement for a mobile gaming client, turning casual players into loyal customers.
— Product Manager, Mobile Gaming Studio